This post is about a speculative exercise. Here, non-profit organizations experience different challenges when connecting with potential volunteer champions. The project's audience is in Ontario.
The case is part of a UX Design course at BrainStation. This technology school teaches courses covering the whole digital product lifecycle.
Non-profit organizations have trouble convincing volunteers to stay longer. They also have trouble mentoring others over time. For non-profits, engagement is ineffective when it does not happen face-to-face. There, the first interaction for this to happen is quite critical.
Before that, discovering matching volunteers was usually a long and frustrating process.
I presented a solution that focused on finding matching volunteers for volunteer recruiters. Here, it is vital to have a high probability of success during the first interaction.
To do that, I used the app's main user flow:
I interviewed five different people at their offices and one at one event:
I found that the interviewed people worked with volunteers at two levels:
I also interviewed long-term volunteers outside of the organization.
I divided the interviews into two sets of questions:
Two things were vital for all the following steps of the project's development:
Users provided more specific details of their work process at questions in phase 2. But, again, these were questions about the organizations they were working with.
I found that non-profit organizations needed to improve their volunteer support systems. They should focus on volunteers seeking an impactful career path. So then volunteer seekers could better engage with the organization.
POP Testing:
In the first sketches, a user went through different sections of a long form. So, I moved the welcoming settings, user identification, and questionnaire within a chat. This part solved a tedious process. I learned that simplifying similar tasks of a process can make experiences easier.
Clickable Prototype: Prototype created with Invision App.
After testing the prototype, I applied some changes obtained from users' feedback. The main change affected the primary contact between recruiters and potential volunteers.
Recruiters proposed to contact volunteers from their bios, given the new opportunity. Before, it was common practice to invite volunteers to programs before meeting them.
The solutions come more straightforward when the problems are very well understood. Asking the right questions is vital to get to the point faster at any project stage. For example, the card sorting process was short and weak. As a result, I had doubts during the rest of the project until the usability test.
Also, targeting a single main problem helps one better understand the big picture.
Finally, I found that this type of app could have a successful application in real life.